An Easy Guide to User Generated Content (UGC)
User generated content, or UGC, is any type of content created and shared online by consumers. This content can include videos, pictures, tweets, testimonials, audio, blog posts and more. For example, if a customer went into a coffee shop and took a photo of their drink and uploaded it online. In other words, it’s users, […]
A Guide to Instagram Marketing for Business
Instagram Marketing What is Instagram Marketing? Instagram has over 1 billion active users. The most common age group found on the platform is 16-24 year olds, closely followed by 25-34 year olds. For those businesses with a younger target audience it is key that they have a presence on Instagram. However, it is important for […]
How To Choose The Right Social Media Platform
How to choose the right social media platform can be a question many businesses have. With so many platforms to choose from, each with their own benefits, it can be hard to decide which best suits your brand. The use of social media platforms is so user friendly that anyone of any age or experience […]
Remarketing with Facebook Ads
Remarketing with Facebook Remarketing allows businesses to reach customers again after they have visited their website. This is done through online ads, directed at customers who have already shown interest the products / services of that business in some way. Remarketing helps businesses grow an audience of customers who have shown genuine interest in what […]
Inbound Marketing – Promotion Through Attraction
What is Inbound Marketing? What is inbound marketing and how can it help your business? Inbound marketing aims to offer customers with useful, relevant information that they have shown an interest in. Its approach is to attract customers with interesting and meaningful information, rather than solely promoting a product or service. An approach focused on […]
Facebook Video Marketing Tips for Small Businesses
Facebook Video Marketing Tips Facebook video marketing is smart marketing for small businesses. It’s an interactive social media platform, used by billions of people worldwide. Small businesses cannot afford not to use video marketing to boost their brand and increase their bottom-line. Unlike normal posts for your business, Facebook paid ads allow you to extend […]
YouTube Setup Tips for Small Business Marketing
YouTube for your business In our previous blogs, I have spoken about video marketing and how it plays an important part in your business marketing. Today let’s look at YouTube for your business. It’s the second largest website in the world, with over 1.5 billion users worldwide. Meaning its is a great marketing tool your business cannot […]
Are Facebook Ads Worth Paying for?
Facebook Ads for business, the answer is YES. Facebook know a lot about their users. They have the market research and you are simply paying to apply this information to target your ads more effectively. Facebook Ads are a relatively inexpensive way of advertising and yield a high return on investment when setup correctly. This […]
Pinterest Marketing for Beginners
Pinterest Marketing for Beginners as Part of Your Content Strategy Today I am going to look at some tips for Pinterest marketing for beginners. Pinterest is an image-based social media platform. It has 5 million users. It allows you to market your business using visuals that can take your customer to various links i.e. […]
Email Marketing: 10 Ways to Grow Your Email List
Email marketing is really valuable when it comes to marketing your business online. It allows you to contact directly with those you know are interested in what you have to say. Email marketing helps: Keep customers keep coming back again and again Engagement on a personal, creative level that cannot be done on social media. […]
Instagram For Business?
What can Instagram can do for your business? Are you wondering what Instagram for business can do for you? Have you seen other businesses use it in their marketing? If you would like to know more about increasing customer engagement website conversions, read on. In this post, we aim to help you learn more about […]
5 Tips for Posting on Facebook
What to consider when posting on Facebook We all know how posting on Facebook works but when it is for your business, it is best to do it wisely. As mentioned in our other blog posts regarding social media, think about what it is you are going to say and why you are saying it. […]