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social media platforms

Choosing the Best Social Media Platforms for Your Business

When it comes to social media marketing many companies try take on as many platforms as they can. This is not the right approach to take as (1) not all platforms are relevant to your business and (2) taking on too much can dilute your marketing efforts and result in lower engagement across some of the platforms.Instead, I recommend choosing and focusing on fewer platforms that are relevant to your industry, where your target audiences are active. This helps avoid taking on too much and diminishing the quality of marketing campaigns. In order to choose the right social media platforms

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Video marketing

5 Video Content Ideas to Help Improve Your Marketing

With 85% of consumers wanting to see more video content from brands it’s no surprise that 81% of businesses use video in their marketing. If you’re creating video content for your business you’ll likely know it can sometimes be difficult coming up with new marketing ideas. That’s why I put together this list of our five favourite video ideas that you can use again and again.   Behind the Scenes (BTS) Giving your audience a peak behind the scenes is a great way to capture their interest. This type of content really helps to humanise your brand. Showing staff and

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Influencer spelt in letter blocks

Influencer Marketing 101: Everything You Need to Know

What is Influencer Marketing? Influencer marketing involves using popular and influential people with a large and engaged following on social media to drive your brand’s message on their page. It is one of the most effective ways to reach your target audience. The most popular platforms for this type of marketing are Instagram, Facebook, TikTok and YouTube, but other platforms, including Twitter, LinkedIn and Snapchat, are often used too. These endorsements from influencers are typically more trusted than brands own advertising as they are often viewed as testimonials as opposed to direct adverts. Many companies even dedicate stand-alone budgets for

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Graphic designer sketching a logo

Why is Logo Design Important?

Having a good logo design is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals. It grabs attention, makes a strong first impression. It’s memorable and separates you from competition. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. While it is true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. Colours, tones, fonts – all of this is determined by the story that you’re trying to tell, and your

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target audience pie chart on laptop

You Can’t Target Everyone: How to Define a Target Audience

What is a target audience? A target audience is a group of people who are most likely to be interested in a company’s products or services. They share similar traits like age, gender, location, interests, goals, problems and more. To put it simply, your target audience is the people more likely to buy from you. Though you can sell to everyone, you can’t target everyone. Defining your target audience enables you to create a more appropriate and targeted marketing strategy that is more likely to appeal to the right people and convert them into customers. It is also more cost-effective

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